Volume 39 Number 1 -- Fall 2005

Symposium: Food Marketing to Children and the Law

Table of Contents

+ Introduction by Michele Simon

+ Beyond Commercials: How Food Marketers Target Children by Susan Linn, Ed.D and Josh Golin, M.A.

+ Food and Beverage Marketing to Children in School by Edward L. Palmer and Lisa Sofio

+ Government Regulation of Food Marketing to Children: The Federal Trade Commission and the Kid-Vid Controversy by Tracy Westen

+ Assessing Effectiveness of Self-Regulation: A Case Study of the Children's Advertising Review Unit by Ellen J. Fried

+ Self-Regulation, Marketing Communications and Childhood Obesity: A Critical Review from New Zealand by Janet Hoek and Ninya Maubach

+ Can Food Companies Be Trusted to Self-Regulate? An Analysis of Corporate Lobbying and Deception to Undermine Children’s Health by Michele Simon, JD, MPH

+ The Supreme Court of Canada's Appraisal of the 1980 Ban on Advertising to Children in Quebec: Implications for "Misleading" Advertising Elsewhere by Bill Jeffery

+ Litigation as a Tool in Food Advertising: Consumer Protection Statutes by Joseph M. Price and Rachel F. Bond

+ Litigation as a Tool in Food Advertising: Consumer Advocacy Viewpoint by Stephen Gardner

+ Supersizing the Pint-Sized: The Need for FDA-Mandated Child-Oriented Food Labeling by Gail H. Javitt

+ Free Speech and Public Health: A Population-Based Approach to the First Amendment by Wendy E. Parmet and Jason A. Smith

+ Restricting the Marketing of Junk Food to Children by Product Placement and Character Selling by Angela J. Campbell

+ Resisting Deep Capture: The Commercial Speech Doctrine and Junk-Food Advertising to Children by David G. Yosifon

+ Beyond Advertising Controls: Influencing Junk-Food Marketing and Consumption with Policy Innovations Developed in Tobacco Control by Randolph Kline, Samantha Graff, Leslie Zellers, and Marice Ashe

+ Changing the Food Environment: Community Engagement Strategies and Place-Based Policy Tools that Address the Influence of Marketing by Amanda Shaffer, Mark Vallianatos, Andrea Misako Azuma, and Robert Gottlieb